Human sustainability for our planet

Our mission at myday is to unleash business culture to create a sustainable future. This is not “business as usual”, we are changemakers - join us on the journey…

Our values

Changing the world starts with us - our guiding principles are as follows:

Our values

Changing the world starts with us - our guiding principles are as follows:

The team

Our founding team brings together backgrounds in coaching, high performance sport, business growth and sustainability – a unique mix to drive meaningful change.

The Team
James Parkes
James Parkes

Founder

With a passion for people and the environment, James' mission is to drive change in the spheres of preventative health and climate action, by helping large-scale employers to achieve their wellbeing, culture and climate action goals.

Heather Cook
Heather Cook

Non Exec Advisor

Heather is a digital mental health pioneer who has worked with the world’s most impactful digital heath companies, including Big Health, a revolutionary digital therapeutics company. She is shaping the industry at a policy and political level.

Lee McQueen
Lee McQueen

Marketing Director

Having built several brands from inception through to credible and profitable businesses, Lee’s focus is on strategically building our brand’s voice, and consistently communicating our identity and unique positioning to our various markets.

Iain Lindsay
Iain Lindsay

Technical Director

With over 25 years experience in software development, Iain lends his expertise to our development team, consulting on app design and product delivery with a focus on customisation and UX.

Ian Kennedy
Ian Kennedy

Business Growth Director

An experienced sales director with a proven track record in formulating strategy, commercial direction and consolidation, Ian brings experience in all stages of the business lifecycle and is an integral part of our go-to-market team.

  • “You don’t build a business – you build people – and then people build the business”

    Zig Ziglar

  • “Leaders at traditional firms that don’t transition to sustainable activities will eventually disappear”

    Fabrice Bonnifet, Chief Sustainability Officer at Bouygues

  • “Anyone who thinks that you can have infinite growth in a finite environment is either a madman or an economist.”

    Paul Polman, Net Positive

  • “You don’t build a business – you build people – and then people build the business”

    Zig Ziglar

  • “Leaders at traditional firms that don’t transition to sustainable activities will eventually disappear”

    Fabrice Bonnifet, Chief Sustainability Officer at Bouygues

  • “Anyone who thinks that you can have infinite growth in a finite environment is either a madman or an economist.”

    Paul Polman, Net Positive